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Public Relations and Social Media |
2008 Approved TerminologyWording, titles, and terms NOT to use for the 2008 catalog, website and 2008 products.In a subsequent meeting we agreed to call our “complete” packages Sonlight Newcomers 1, Sonlight Newcomers 6, etc. (these are the packages formerly called CoreUltra). We will not sell CorePlus packages at all this year. We also decided to help new customers better relate to our products by using common descriptors, such as Preschool and Kindergarten.
Rather than indicate grade level for our packages, refer to the appropriate range of ages as “usually used by”. For instance, Sonlight Newcomers P 3/4 is usually used by three to four year olds. Attached is the list of product titles and Minutes from the 10/4 catalog meeting, which focused on wording decisions that we need to use consistently throughout the catalog, website and products. Please review the attached minutes and title list for further details. We do need to be consistent and accurate with all this approved wording beginning immediately. |